Managing Innovation

ASSIGNMENT INFOWatch the following videos and then respond to the questions below:a) Exclusive Interview with Apple CEO Tim Cook []b) Tim Cook Unveils NEW iPhone 6 []c) Steve Jobs Introduces the New iPad []d) Steve Jobs Introduces the first iPod [] e) Steve Jobs (Biographer) 60 Minutes []f) Apple Ad 1984 – Release of the Macintosh []**After watching the videos, answer each of the questions posts**QUESTION #1What role did the late Steve Jobs play in leading and managing innovation at Apple?QUESTION #2How do you account for the success of Apple products, particulary the iPod, iPhones, and iPads? The early Macintosh?QUESTION #3Do you believe Tim Cook, the new CEO of Apple can carry on the legacy of Jobs? Explain using key concepts from the chapter.QUESTION #4What unique personality traits did Steve Jobs display? How did that influence his approach to innovation?

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