In-Purchase Advertising
PROMOTION STRATEGY· Promotion Objective· No specific word count for this section. However, the objective should provide enough detail so that goals can be clearly measured. This should align with the Marketing Analysis in the last assignment.· Packaging· No specific word count for this section. However, you should enough detail so that aspects of the product are clearly stated.· Marketing Strategy· This section should be at least 300 words. However, the strategy should provide enough detail so that goals can be clearly measured. This should align with the marketing analysis in the last assignment· Consumer Advertising Prior to Purchase· No specific word count for this section, but should provide additional, more specific, details for the content discussed in the Marketing Strategy section.· Online and Social-Media Advertising· No specific word count for this section, but should provide additional, more specific, details for the content discussed in the Marketing Strategy section.· In-Purchase Advertising· No specific word count for this section, but should provide additional, more specific, details for the content discussed in the Marketing Strategy section.· Projected Cost of Promotion Strategy· This section should have some details on the costs, and then provide everything in a table format. Make sure to reference where you retrieved the information about costs and hyperlink the source.
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